Two collections of product films created for Smirnoff's 'For Whatever's Next' campaign, that celebrated the brand's journey through time, from 50s beatniks to 70s hip-hop to 90s ravers, and finally to modern day baile funkers.
The first featured classic and modern Smirnoff bottles alongside vodka cocktails, all shot in-studio and composited with clips from the campaign.
The second one animated recipes with found footage from Smirnoff's archive and clips from the campaign.
Here’s also one of the other live action :30s that was part of the campaign:
My role: Art Director & Motion Designer
Photographer: Ewen Spencer
Agency: 72andSunny