A series of 5 Augmented Reality filters where 2D and 3D zoetropes can be viewed in a live action environment.
In the 1800s, before film, devices like the zoetrope created the illusion of motion through fast-displayed images. I reimagined this concept using a next generation medium like Augmented Reality.
Scan the QR code below each video (or click the links on mobile) to access Instagram Effects. Point your phone’s rear camera to place rotating 3D models in your environment, creating photos and videos. The zoetropes can appear tiny or massive, adding a unique twist to AR content.
1 - THE DOME
A 2D/3D mix in large scale.
Scan for the AR experience:
AR experience: instagram.com/ar/427232138362707
2 - THE WALK
A classic move from the classic zoetropes.
Scan for the AR experience:
AR experience: instagram.com/ar/2905587703011776
3 - THE TRAFFIC
"Coming back from the weekend be like:"
Scan for the AR experience:
AR experience: instagram.com/ar/182519120405461
4 - THE CHASE
In this case, the rotating disc is based on the predecessor of the zoetrope: the phénakistiscope.
Scan for the AR experience:
AR experience: instagram.com/ar/1443811802623599/
5 - THE JUGGLER
Featuring someone really handling a situation.
Scan for the AR experience:
AR experience: instagram.com/ar/531490124525980/
Some examples of the Effects in use:
My role: Designer, Animator
Awards: Communication Arts - Interactive finalist