A series of commercials I directed for Away’s Thoughtful Design campaign. From the infinite small to the infinite large, the films move from tactile close-ups of luggage to expansive drone vistas, highlighting the products’ details while travelling through majestic landscapes, elevated by precise sound design that amplifies every moment.

Filmed in stunning locations across Barcelona, the team made extensive use of drones and ultra-long zoom lenses to bring the narrative to life.

Here are a couple of animatics made during the pre-production phase.

My role: Director
Director of Photography: Alejandro Gómez
Creative Director: Zack Repko
Art Director: Beca Dutra
Talents: Nicolas Sane, Francesca McGill
Executive Producer Away: Amanda Weidman
Production Company: Cardel Entertainment
Executive Producers Cardel: Delwyn Mooney, Carla Mooney
Producer: Jordi Estape
Unit Production Manager: Jamie Tarr
Local Producer: Paune Serra
1st AD: Albert Auladell
1st AC: Erik Guinez
2nd AC: Joaquim Vinyes Vilella
Drone Operators Drone Lab: Eduard Berdie Farres, Guido Manuilo
PA: Miquel Agell, Georgina Torrado
Gaffer / Lighting Assistant: David Lozano
Prop Master: Favela Lobez
Stylist: Isabel Greece
Stylist Assistant: Michael Lorigados Ferreiros
MUA: Sara Juan
Colorist:  Nicholas Lareau