A series of commercials I directed for Away. From the infinite small to the infinite large, the campaign "Thoughtful Design" highlights the features and details of the products while travelling amongst majestic locations.

Shot in beautiful venues around Barcelona, the team used drones and super long zoom cameras extensively to achieve the desired narrative.

Here are a couple of animatics made during the pre-production phase.

My role: Director
Director of Photography: Alejandro Gómez
Creative Director: Zack Repko
Art Director: Beca Dutra
Executive Producer: Amanda Weidman
Production Company: Cardel Entertainment
1st AD: Albert Auladell
Stylist: Isabel Greece
Colorist:  Nicholas Lareau