Since 1934, Smirnoff vodka has been served at some of the most inclusive moments around the world. The "For Whatever's Next" campaign was a celebration of that brand's journey through time, from 50s beatniks to 70s hip-hop to 90s ravers, and finally to modern day baile funkers.
We created :30 and :15 spots for Argentina, Kenya, Brazil, and India markets, as well as two series of animations for social channels.
My role: Motion Designer, Art Director, Graphic Designer
Agency: 72andSunny New York
Creative Directors: David Goss, Mikio Bradley
Art Director, Designer: Amanda Brencys
Writer: Adam Van Dusen
Director: Abteen Bagheri, Somesuch
Editor: Sam Ostrove, Cut + Run